NYX GORJS DAO

Once inspired by artists and poets, the standards of beauty are now defined by "likes", "followers," and "filters". So NYX, a professional beauty brand built on inclusive ideas about beauty, went to the one place where everyone is accepted and anything is possible: The Metaverse.

GORJS invites 3D artists and creators to the DAO where it will enable the artists to bring their avatar creations to market and, through the governance of decentralized principles, empower artists to shape the future direction of the DAO with their vote and ideas.

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Wild Turkey: 101 Bold Nights

This year, for Wild Turkey’s annual ‘giving back’ initiative in the US, we helped the brand celebrate and give back to others who, despite challenging times over the past year, followed their instincts — channeling the uncompromising spirit of Wild Turkey and Wild Turkey’s Jimmy Russell, the longest-tenured, active Master Distiller in the global spirits industry.

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Mommy Matters

New and expecting mothers often feel a lot of pressure, internally and culturally, to focus all of their energy on their baby, neglecting or even feeling guilty when they attend to their own needs. To rebrand, we decided to tap into the cultural stigma and play off of that tension to create a new brand identity centered on a new core message: self-care isn’t selfish.

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Wild Turkey: With Thanks

For Wild Turkey’s “With Thanks” annual global initiative, we created a social campaign around giving back to Local Legends – those who’ve supported their communities with unwavering conviction through 2020’s challenging times.

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Walgreens: Safety

As new information emerges and regulations loosen up amidst the COVID-19 pandemic, some stores might get less stringent — but not Walgreens. We partnered with the retailer to let customers know that safety has always been — and will continue to be — Walgreens’s number one priority.

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RetailJohn VeraWalgreens
Walgreens

For the first time, we’re seeing students graduating without ceremonies. This world of delayed or virtual graduations is the new reality, but as students deal with their uncertainties about the future and lost events, their families are committed to make the moments meaningful with balloons, yard signs and even drive-by celebrations.

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Society Nine

Society Nine founder, Lynn Le found that the only available boxing gear for women was male gear, just “shrinked and pinked,” so she created a line specifically made for women’s bodies. When the brand wanted help launching their newest product—the Eos High Top—a crossover shoe—we wanted to come up with a campaign as bold as the product.

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BIOS

Bios is a transformative biological lighting company that brings the natural brilliance of the outdoors inside. Developed by NASA scientists, this innovative company harnesses light for where it’s most needed—human health, plant growth and beyond.

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WW + Oprah Tour

When the one and only Oprah wanted to head out on a national nine-city tour with Weight Watchers, Berlin Cameron helped make it happen. Oprah’s 2020 Vision Tour: Your Life in Focus, kicked off in Ft. Lauderdale on January 4th and wrapped in Denver on March 7th, bringing communities of people together through a series of self-reflections and high energy days of wellness.

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