Aerospike: The Power of Now

At the beginning of 2022 there were 46 billion devices connected to the internet and by 2030 it’s estimated to be 125 billion. More devices begets more data which begets more business opportunities. And he or she who leverages the most data in an advanced manner, the fastest, will win.

Enter Aerospike’s real-time data platform that enables organizations to deploy big data applications across billions of transactions at petabyte scale. The right now economy is the future of business and Aerospike’s technology will separate the winners from the losers. While Aerospike is recognized as an industry leader and utilized by companies such as  Adobe, Experian, PayPal, Fidelity and Wayfair, the brand had overall low awareness amongst industry executives. Aerospike sought Berlin Cameron's help to create a first-ever brand campaign to drive awareness and a deeper understanding of their unparalleled platform.

Creative Solution-The Power of NOW

In today’s data-centric world, the differentiators in the right now economy are SPEED and SCALE. How quickly a company is able to acquire, process and make use of data from a myriad of sources can mean the difference between success and failure, and that’s true whether a company is in financial services, where trades can happen in nanoseconds, adtech, where real-time auctions are settled in less time than it takes for a pixel to load, or even gaming, where latency can lead to a different kind of loss.  Our b2b brand campaign, RIGHT NOW, brings Aerospike’s transformative solutions to the forefront in a highly targeted series of communications across their priority high value audiences in Financial Services, Ad Tech and Telecom.

MEDIA Solution-The Wall Street Journal

Berlin Cameron teamed up with VMLY&R and the Wall Street Journal to intersect  and engage our b2b decision makers across our priority segments and to bring the RIGHT NOW campaign to life in an environment where we know our HVAs spend time. The campaign, executed through the lens of each priority business vertical, highlights Aerospike's ability to harness real-time data to build disruptive businesses and outcomes. Housed within the WSJ's trusted environment and driving to our campaign hub, the campaign demonstrates who Aerospike is, why they matter, and tee up the longer conversation about how they uniquely meet the demands of predictable performance at sub-millisecond speed.