Research is the foundation of successful marketing, which is why at Berlin Cameron, we conduct regular studies with our research partners to understand consumer mindsets in relation to cultural happenings. From the gender pay gap, to ageism, we work to provide our clients with data and insights that best inform their marketing decisions and needs. Research from our lab has been featured in Forbes, MediaPost, Refinery 29, Campaign US and more.
Loneliness is a health epidemic on par with the Opioid Crisis, says US Surgeon General Vivek Murthy. In new proprietary research, TheLi.st, Berlin Cameron & Benenson Group found that 53% of women in the workplace experience loneliness—because of their job.
Read MoreBerlin Cameron, Perksy, and Luminary surveyed 500 women about NFT’s to understand what they think about the investments and why they choose to invest.
Read MoreBerlin Cameron, along with Eve Rodsky's Fairplay and Kantar Profiles surveyed 1,000 women between the ages of 25 and 34 to reveal the imbalances between men and women’s daily burdens and its impact on creativity, drive, and wellbeing.
Read MoreBerlin Cameron and Kantar surveyed 1,000 working mothers and fathers to understand how working remotely has impacted their mental health.
Read MoreResearch poll of over 1,000 male and female caretakers to find out whether they find themselves diving into more activism, after the last 15 months of political, social, and world health unrest.
Read MoreLet’s be honest, 2020 has been quite a rough year, and as we get closer to the home stretch, we’ve all got the same question in our minds –– what’s 2021 got in store for us?
Read MoreThe challenging cultural climate has inspired women to make changes and continue to grow in their lives
Read MoreIt’s become evident that resources and programs are not enough to alleviate mental health issues at the workplace - but openly discussing them is what’s starting to make a real difference.
Read MoreThanks to streaming, content consumption has skyrocketed. There’s endless entertainment to choose from…but most still prefer to hang IRL. People want to see a range of precautions taken for events like SXSW and Comic-Con.
Read MoreGen X women are making more strides than ever before, yet they don’t feel valued or recognized…
Read MoreIn the face of a global pandemic and reignited demand for racial equality , the sports world is experiencing more pressure than ever to change for the better.
Read MoreThink the pandemic's the time to pull back on advertising? Think again. Now's the time for brands to speak up and out.
Read MoreWorking parents want brands during the COVID-19 pandemic to help them with everyday tasks like keeping their kids productive or connecting with other employed parents.
Read MoreFrom leaving homes less than before, to the impact of the pandemic on personal lives to relocation and some saying they won’t leave their current cities, here’s what the future possibly holds
Read MoreIn recent years, brands have hijacked the occasion, latching onto it as a marketing opportunity as they look to capitalize on the feel-good, girl-power spirit that the day evokes.
Read MoreMoms make great employees. But to keep this power house work force in action, we need to work to make offices parent friendly.
Read MoreToday’s female workforce is achieving great things. But under the surface, these efforts are taking a toll on their mental health.
Read MoreWomen led companies are sweeping the nation — and inspiring many people in the workforce to join them.
Read MoreWomen in the workforce are supporting each other in more ways than one — and sharing in sustainable success as a result.
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