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NFTs are worthless — and that’s great for brands
NFTs are worthless — and that’s great for brands

Let’s shape the metaverse into a place where brands provide utility and value, rather than worrying about the trading value of a jpeg.

Featured
As US adults feel more isolated, employers can step in to help
As US adults feel more isolated, employers can step in to help
Is Self-Care Preventing Us From Solving The Loneliness Epidemic?
Is Self-Care Preventing Us From Solving The Loneliness Epidemic?
VMLY&R Comes Knocking For The Ad Industry
VMLY&R Comes Knocking For The Ad Industry

Debbi Vandeven, global chief creative officer, said the agency acts creatively as one team, even as it maintains some boutique agency names including Taxi and Berlin Cameron. “Our teams are really about helping each other and making sure that the entire network is winning at Cannes, or the entire network is doing well at shows and doing well in client business. We also have open briefs.” Berlin Cameron was behind “The First Meta Sneaker,” which solved a problem for client Under Armour—supply chain issues threatened the launch of its Genesis Curry Flow sneaker with NBA star Steph Curry. The solution was an NFT sneaker that enabled the holder to wear the brand across popular metaverse platforms. Some of the NFTs sold for as much as $55,000, enabling the brand to sell out in 10 minutes and raise $1 million for Curry’s charity “Eat, Learn, Play.”

Meet the next generation: Ameerah Flowers, Art director, Berlin Cameron
Meet the next generation: Ameerah Flowers, Art director, Berlin Cameron

Campaign US profiles our jury of rising creative talent for the upcoming BIG Awards in New York City. Ameerah Flowers, Art Director at Berlin Cameron, was selected for this year’s jury.

Inside Berlin Cameron’s successful Steph Curry NFT drop: ‘You have to be welcomed in’
Inside Berlin Cameron’s successful Steph Curry NFT drop: ‘You have to be welcomed in’

When Steph Curry became the best three-point shooter in the history of the NBA, Berlin Cameron decided to mark the event by launching an NFT sneaker. All 2,974 virtual tokens were sold in a matter of minutes, and now – even as the NFT industry reels during the ongoing “crypto winter” – the agency is planning on extending the campaign. Here’s a behind-the-scenes look at the project’s success.

Stadium Goods, Espolòn And Saner Celebrate Day Of The Dead With Streetwear
Stadium Goods, Espolòn And Saner Celebrate Day Of The Dead With Streetwear

In honor of Día de Los Muertos, or the Day of the Dead in English, Stadium Goods has partnered with Espolòn Tequilaand illustrious Mexican artist, Saner, to launch the limited-edition line of streetwear titled the “Calavera Collection.” Catching on to the collaboration trend of streetwear fashion and spirits, Stadium Goods adds tradition to its STADIUM line of merchandise in an exclusive capsule collection release.

Matthew McConaughey's Longbranch Bourbon Teams with Walden Retreats for Immersive Outdoor Getaway
Matthew McConaughey's Longbranch Bourbon Teams with Walden Retreats for Immersive Outdoor Getaway

Longbranch, the award-winning bourbon co-created by the Oscar winner from the makers of Wild Turkey, has teamed up with the newly expanded glamping property Walden Retreats to offer customers an immersive bourbon-infused experience in Texas Hill Country on the outskirts of Austin, Texas.

From Berocca to portable phone batteries: essential packing for Cannes Lions 2022
From Berocca to portable phone batteries: essential packing for Cannes Lions 2022

Getting ready to attend Cannes Lions? It’s been a while since we’ve all traveled extensively, so The Drum asked some top execs to share their packing tips and travel musts. Here’s what they had to say

Moms Are Beyond Tired — They’re Facing an ‘Exhaustion Gap’
Moms Are Beyond Tired — They’re Facing an ‘Exhaustion Gap’

Everyone is tired right now. Like, really tired. Anxiety and stress levels are skyrocketing due to disruptions wrought by the pandemic, and the World Health Organization has even entered burnout into its classification of diseases.

Marketing Briefing: Marketers are going all in on metaverse marketing, but is it premature?
Marketing Briefing: Marketers are going all in on metaverse marketing, but is it premature?

In recent months, marketers have seemed to be more and more bullish on the metaverse.

The metaverse is about pushing boundaries, not recreating reality
The metaverse is about pushing boundaries, not recreating reality

As bandwidth limitations crumble, the metaverse is becoming accessible to huge numbers of people.

Industry study reveals impact of ‘exhaustion gap’ on women’s careers
Industry study reveals impact of ‘exhaustion gap’ on women’s careers

An international study has analyzed the impact of the imbalances between men and women’s daily burdens and their impact on creativity, drive and wellbeing, revealing a disparity between the roles and responsibilities placed on women versus men and how they disproportionately impact women’s career success and wellbeing.

Women are exhausted, isolated and burned out: Berlin Cameron study
Women are exhausted, isolated and burned out: Berlin Cameron study

Two-thirds of women report feeling burnt out in the past week, according to a study from Berlin Cameron and Kantar for International Women’s Day.

Marketing Briefing: Why some brands are looking to the metaverse, NFTs to hack their way into the Super Bowl this year
Marketing Briefing: Why some brands are looking to the metaverse, NFTs to hack their way into the Super Bowl this year

For years, savvy marketers have tried to get consumers’ attention during the Super Bowl without paying the hefty cost of a 30-second spot. That’s no different this year — why pay $6.5 million for a 30-second ad if you can get people to pay attention to your brand for a fraction of that cost — as brands are looking to use the metaverse, NFTs and more to crash the Big Game.

Under Armour Drops Sneaker NFT in Honor of Steph Curry's NBA 3-Point Record
Under Armour Drops Sneaker NFT in Honor of Steph Curry's NBA 3-Point Record

The world’s first cross-platform metaverse sneaker with true in-game functionality.

Genesis Curry Flow NFTs
Genesis Curry Flow NFTs

Stephen Curry of the Golden State Warriors made history last Tuesday evening when he sunk his 2974th 3-pointer. The lifetime 3-point record is now his, and to celebrate, Under Armour is “Changing the Game for Good” with a limited edition charitable NFT drop. That’s where Gala Games comes in.

The Year in Creativity, 2021
The Year in Creativity, 2021

100 takes on the year's best and brightest ideas

Damning home working report finds fathers are progressing at the expense of mothers
Damning home working report finds fathers are progressing at the expense of mothers

A new study has shown the inherent advantage male parents have during remote work. 41% of mothers stated that they had taken on more responsibilities at home.

Has the pandemic set back my path to vulnerability?
Has the pandemic set back my path to vulnerability?

Vulnerability is necessary, especially in the moments when it’s raw and feels impossible to share.

The making of No7 ‘Unstoppable Together’, the most effective use of influencer marketing
The making of No7 ‘Unstoppable Together’, the most effective use of influencer marketing

No7 won the ‘Most effective use of influencer marketing’ at The Drum Awards for PR 2021 with its ‘Unstoppable Together’ campaign. Here, the team behind the winning entry reveal the secrets of this successful project.

New Study Shows Parents and Caretakers Are More Involved Than Ever and Mental Health is Their Top Priority
New Study Shows Parents and Caretakers Are More Involved Than Ever and Mental Health is Their Top Priority

Berlin Cameron recently partnered with Kantar, The Female Quotient, and Romper to poll 1,000 male and female caretakers to find out whether they find themselves diving into more activism, after the last 15 months of political, social, and world health unrest.

By The Numbers: Shattering The Glass Ceiling
By The Numbers: Shattering The Glass Ceiling

Every Women’s History Month, brands and businesses create campaigns to celebrate women and their many accomplishments.

Connect4Women Initiative Aims to Help Fight 'She-Cession'
Connect4Women Initiative Aims to Help Fight 'She-Cession'

Jennifer DaSilva, president of Berlin Cameron, discusses initiatives for supporting women who have been disproportionately impacted by the pandemic-era recession.

Pandemic ‘shecession’: Advertising industry grapples with women’s work-life balance
Berlin Cameron, Digiday
Pandemic ‘shecession’: Advertising industry grapples with women’s work-life balance
Berlin Cameron, Digiday

As president of the New York City-based creative agency Berlin Cameron, DaSilva works between meetings to cook meals for her family throughout the day, cleaning up messes her two kids leave behind as she goes.

Berlin Cameron, Digiday
No7 Targets the ‘Shecession’ in First Purpose-Driven Campaign in the U.S.
No7 Targets the ‘Shecession’ in First Purpose-Driven Campaign in the U.S.

'Unstoppable Together' focuses on women losing ground in the workplace due to Covid-19

The myth of bringing your whole self to work
The myth of bringing your whole self to work

While the concept is moving workplace culture in the right direction, it can usher in real complications.

2020 round up: Today’s Office – an RV, a greenhouse and many dog walks
2020 round up: Today’s Office – an RV, a greenhouse and many dog walks

Jennifer DaSilva, president of WPP creative agency Berlin Cameron, takes us through what it’s like to transport her family and her ever-changing home office across the United States.

‘It used to be so easy’: How networking has been reshaped by the coronavirus
‘It used to be so easy’: How networking has been reshaped by the coronavirus

Without those spontaneous exchanges at events or the ability to meet up for coffee in person, networking has gone virtual.

The Year in Creativity, 2020
The Year in Creativity, 2020

Highlights from a turbulent 12 months, and what's next

Report: Americans Are Optimistic About 2021
Report: Americans Are Optimistic About 2021

While Americans are sick of talking about the pandemic and hearing about the pandemic, they aren’t sick of new technologies that have emerged and gained popularity during the pandemic, according to new research from Berlin Cameron and Perksy.

 

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