Report: Americans Are Optimistic About 2021

The trick is continuing to build and promote new shopping experiences without messaging that focuses on the quarantine, “new normal” or COVID-19, per the report which is designed to provide marketers with insights around consumer motivations and behaviors over the coming year. 

One finding: Americans are optimistic about 2021. A little more than two-thirds (36%) describe the upcoming year as “hopeful.” In fact, 73% of consumers think 2021 will be a much better year than 2020. Only 9% of people feel like the next year will be worse than 2020.

Social isolation is eyed as an artifact of 2020. Two in 10 people are most excited about events, while 61% hope to take a vacation next year.

Across the board, Gen Z wants new relationships whether it's with a partner (40%) or a new friend (57%), whereas 26% of Millennials are interested in making new friends (40%). 

Respondents, however, will keep up with their online endeavors. Only 33% expect to spend less time on social media over the next year.