The Year in Creativity, 2020

Berlin Cameron

Jamie Silverman

Group Creative Director

Project I'm proud of:

In the midst of the pandemic, our client AIG wanted to help female golfers play the game they love—and have a chance to earn an income—at the Women's British Open, an event that they title-sponsor. In the course of two months, we cut 12 spots for this campaign. Not only did it feel amazing helping women earn a living, but that type of rapid-fire work is always rewarding—especially when it turns out well.

Project I admired:

Burger King's "Moldy Whopper" was one of my favorite campaigns from this year. Nothing beats a tight brief, beautifully and simply executed, and this was a perfect example of all of those pieces coming together. Not to mention such a smart way to show the brand's evolution toward not using artificial preservatives. I would never have thought of myself as someone who would want to make a Moldy Whopper famous, but here we are. It's the type of work I wish I'd made.

A prediction for 2021:

Working from home is going to become the rule and not the exception. As agencies realize they can be productive and efficient working from the comfort of their own homes, wearing bathrobes and often straight from bed, the idea of going back to an office is going to move farther and farther from our consideration set. I get to wear slippers on client calls while petting my dog. What's not to love about that?