By The Numbers: Shattering The Glass Ceiling

 
 

Every Women’s History Month, brands and businesses create campaigns to celebrate women and their many accomplishments. With the most recent Women’s History Month behind us, strides have been made, including women in the news industry carving out flexible working schedules for others. However, the glass ceiling still exists for many working women. And according to new research provided to Digiday from LLShe, a division of the agency, Berlin Cameron, with consumer engagement platform 1Q, many women believe brands have a role to play in shattering that glass ceiling. A look at the numbers below:

  • 33% of women believe women’s issues can be solved by brands or companies

  • 53% of women think brands should be talking about women’s issues all year long

  • 48% of women say that in order to make Women’s History Month more impactful, brands should implement internal programs to help female employees

 
John Vera