Debbi Vandeven, global chief creative officer, said the agency acts creatively as one team, even as it maintains some boutique agency names including Taxi and Berlin Cameron. “Our teams are really about helping each other and making sure that the entire network is winning at Cannes, or the entire network is doing well at shows and doing well in client business. We also have open briefs.” Berlin Cameron was behind “The First Meta Sneaker,” which solved a problem for client Under Armour—supply chain issues threatened the launch of its Genesis Curry Flow sneaker with NBA star Steph Curry. The solution was an NFT sneaker that enabled the holder to wear the brand across popular metaverse platforms. Some of the NFTs sold for as much as $55,000, enabling the brand to sell out in 10 minutes and raise $1 million for Curry’s charity “Eat, Learn, Play.”
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Campaign US profiles our jury of rising creative talent for the upcoming BIG Awards in New York City. Ameerah Flowers, Art Director at Berlin Cameron, was selected for this year’s jury.
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When Steph Curry became the best three-point shooter in the history of the NBA, Berlin Cameron decided to mark the event by launching an NFT sneaker. All 2,974 virtual tokens were sold in a matter of minutes, and now – even as the NFT industry reels during the ongoing “crypto winter” – the agency is planning on extending the campaign. Here’s a behind-the-scenes look at the project’s success.
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In honor of Día de Los Muertos, or the Day of the Dead in English, Stadium Goods has partnered with Espolòn Tequilaand illustrious Mexican artist, Saner, to launch the limited-edition line of streetwear titled the “Calavera Collection.” Catching on to the collaboration trend of streetwear fashion and spirits, Stadium Goods adds tradition to its STADIUM line of merchandise in an exclusive capsule collection release.
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Longbranch, the award-winning bourbon co-created by the Oscar winner from the makers of Wild Turkey, has teamed up with the newly expanded glamping property Walden Retreats to offer customers an immersive bourbon-infused experience in Texas Hill Country on the outskirts of Austin, Texas.
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Getting ready to attend Cannes Lions? It’s been a while since we’ve all traveled extensively, so The Drum asked some top execs to share their packing tips and travel musts. Here’s what they had to say
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Everyone is tired right now. Like, really tired. Anxiety and stress levels are skyrocketing due to disruptions wrought by the pandemic, and the World Health Organization has even entered burnout into its classification of diseases.
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In recent months, marketers have seemed to be more and more bullish on the metaverse.
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As bandwidth limitations crumble, the metaverse is becoming accessible to huge numbers of people.
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An international study has analyzed the impact of the imbalances between men and women’s daily burdens and their impact on creativity, drive and wellbeing, revealing a disparity between the roles and responsibilities placed on women versus men and how they disproportionately impact women’s career success and wellbeing.
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Two-thirds of women report feeling burnt out in the past week, according to a study from Berlin Cameron and Kantar for International Women’s Day.
For years, savvy marketers have tried to get consumers’ attention during the Super Bowl without paying the hefty cost of a 30-second spot. That’s no different this year — why pay $6.5 million for a 30-second ad if you can get people to pay attention to your brand for a fraction of that cost — as brands are looking to use the metaverse, NFTs and more to crash the Big Game.
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The world’s first cross-platform metaverse sneaker with true in-game functionality.
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Stephen Curry of the Golden State Warriors made history last Tuesday evening when he sunk his 2974th 3-pointer. The lifetime 3-point record is now his, and to celebrate, Under Armour is “Changing the Game for Good” with a limited edition charitable NFT drop. That’s where Gala Games comes in.
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100 takes on the year's best and brightest ideas
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A new study has shown the inherent advantage male parents have during remote work. 41% of mothers stated that they had taken on more responsibilities at home.
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Vulnerability is necessary, especially in the moments when it’s raw and feels impossible to share.
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No7 won the ‘Most effective use of influencer marketing’ at The Drum Awards for PR 2021 with its ‘Unstoppable Together’ campaign. Here, the team behind the winning entry reveal the secrets of this successful project.
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