Meet the next generation: Ameerah Flowers, Art director, Berlin Cameron

Campaign US profiles our jury of rising creative talent for the upcoming BIG Awards in New York City.

How long have you worked in advertising?

Three years. 

What’s your reaction when people talk about the metaverse?

I am observant and attempt to absorb as much information as possible. Almost every day I am intrigued by the various ways that companies and brands are utilizing the metaverse to expand their impact. My goal is to learn more about it, so that I can also contribute to this expansion with the brands and clients that I work with.

What do you love most about advertising?

I love the advertising industry’s ability to influence, define and shape culture. 

What do you wish would change about advertising?

I wish the advertising industry had more diversity. There has been progress, but I believe there is still more work to be done. In order to perform well, agencies need their creatives to better reflect the demographic that they are serving and creating ads for. Diversity is a priority for me and is one of the many reasons that I value working for a company with women in leadership. 

How do you express yourself creatively outside of work?

Painting, drawing or doodling. My passion for creativity began in high school art class. 

What’s one social media trend you wish would stop?

I'm not a fan of videos of people recording themselves doing charitable acts for recognition. Although these videos may inspire others to give back, sometimes they feel exploitative, especially when it is obvious that the person on the other end did consent to being recorded. 
What’s the best example of a brand trying to reach Gen Z that you’ve seen?

Ben & Jerry’s does an amazing job at reaching Gen Z by putting its values at the forefront of its marketing and advertising. Gen Z values brands that stand up for a greater cause. 

If you had to choose: Office, hybrid or fully remote?

Hybrid.