Wild Turkey: 101 Bold Nights

For Wild Turkey’s 2021 ‘giving back’ initiative in the US, Wild Turkey is celebrating and giving back to others who, despite challenging times over the past year, followed their instincts — channeling the uncompromising spirit of Wild Turkey and Wild Turkey’s Jimmy Russell, the longest-tenured, active Master Distiller in the global spirits industry.

We raised a glass to “Local Legends” who trusted their spirit – who got out there, despite challenging times, and helped keep music alive in their hometowns. Our selected Local Legends this year were Jason Eskridge, Justin Branam, DJ Soul Sister, Justin Fedor, and Jess Garland. From music venue owners who pivoted to outdoor concerts to activists who petitioned for relief resources for musicians and venues...

We celebrated them — their stories and achievements — and rewarded them for their hard work in a live music event in Nashville on November 5, 2021 — one that featured headliner artist Devon Gilfillian and opener Seratones and a unique collab between them as they entertained us with storytelling in the making. Genuine bourbon, genuine music and a very special thank you to those who truly trust their spirit.

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SOCIAL LEAD UP

DIGITAL

EVENT BRANDING

EVENT & LOCAL LEGEND CELEBRATIONS