Secret Essential Oils

The campaign focused on the fact that life for the modern woman can get overwhelming but Secret women don’t let that hold them back—they go out there and get it done—and positioned this new product as one way for women who do it all to treat themselves.

To launch, we dialed up their social campaign, focusing on the essential oils and nature inspired ingredients in each stick, and created a Vogue worthy series of print ads—one of which featured Cami Mendez—to announce Secret’s new Target partnership.