National Kidney Foundation: Are You The 33%
The campaign launched on multiple channels, including a PSA with activist and entrepreneur Wilmer Valderrama. We even bought media on Tinder allowing people to see that one out of three people they swipe on might be at risk. And it worked—over 19K people have taken the quiz to date and the campaign has generated 138 mm impressions. So—are you the 33%?
