Lifestyle & Sports — All the work — Berlin Cameron

Posts in Lifestyle & Sports

NYX GORJS DAO

NYX GORJS DAO

Once inspired by artists and poets, the standards of beauty are now defined by "likes", "followers," and "filters". So NYX, a professional beauty brand built on inclusive ideas about beauty, went to the one place where everyone is accepted and anything is possible: The Metaverse.

GORJS invites 3D artists and creators to the DAO where it will enable the artists to bring their avatar creations to market and, through the governance of decentralized principles, empower artists to shape the future direction of the DAO with their vote and ideas.

Fashion & Beauty, Lifestyle & Sports, Technology, MetaverseKaeyla WillisSeptember 24, 2024NYX

Under Armour Genesis Curry Flow NFT

Under Armour Genesis Curry Flow NFT

Under Armour tasked us to celebrate the moment that Stephen Curry changed the basketball game for good with his 3 point world record, we decided to change the metaverse for good with the first ever metaverse wearable.

Fashion & Beauty, Lifestyle & Sports, TechnologyJohn VeraFebruary 16, 2022Under Amour

Ford: Show Some Muscle

Ford: Show Some Muscle

As part of Ford’s launch of their new electric Mustang Mach E, our team created the #ShowSomeMuscle challenge asking women to share the many ways that they are strong and nominating their friends to do the same.

Auto, Lifestyle & SportsJohn VeraApril 1, 2021Ford

No7: Unstoppable Together

No7: Unstoppable Together

In order to bring awareness to this SHE-cession with the goal of turning it into a SHE-covery, we partnered with No7 and VMLYR to empower women in creating the Unstoppable Together movement.

Fashion & Beauty, Lifestyle & SportsJohn VeraApril 1, 2021No7

Mommy Matters

Mommy Matters

New and expecting mothers often feel a lot of pressure, internally and culturally, to focus all of their energy on their baby, neglecting or even feeling guilty when they attend to their own needs. To rebrand, we decided to tap into the cultural stigma and play off of that tension to create a new brand identity centered on a new core message: self-care isn’t selfish.

Lifestyle & SportsJohn VeraMarch 31, 2021LLShe, Branding

Wild Turkey: Bold Nights In

Wild Turkey: Bold Nights In

With bars and restaurants closed, Wild Turkey had to create innovative virtual ways for audiences to engage with the brand. While production has been challenging due to the shutdown, we produced live sessions and a full calendar of video and static content to give everyone “Bold Nights In” throughout the pandemic.

Beverage, Lifestyle & SportsJohn VeraOctober 12, 2020Wild Turkey

Society Nine

Society Nine

Society Nine founder, Lynn Le found that the only available boxing gear for women was male gear, just “shrinked and pinked,” so she created a line specifically made for women’s bodies. When the brand wanted help launching their newest product—the Eos High Top—a crossover shoe—we wanted to come up with a campaign as bold as the product.

Lifestyle & SportsJohn VeraMay 1, 2020LLShe

Secret Essential Oils

Secret Essential Oils

Everyone needs deodorant but not everyone wants to use artificial scents. To answer this need, Secret created a new line of premium products–Secret with Essential Oils which we helped launch with a concept called “women who work it.”

Fashion & Beauty, Lifestyle & SportsJohn VeraApril 1, 2020Secret

BIOS

BIOS

Bios is a transformative biological lighting company that brings the natural brilliance of the outdoors inside. Developed by NASA scientists, this innovative company harnesses light for where it’s most needed—human health, plant growth and beyond.

Technology, Lifestyle & SportsJohn VeraMarch 31, 2020BIOS

WW + Oprah Tour

WW + Oprah Tour

When the one and only Oprah wanted to head out on a national nine-city tour with Weight Watchers, Berlin Cameron helped make it happen. Oprah’s 2020 Vision Tour: Your Life in Focus, kicked off in Ft. Lauderdale on January 4th and wrapped in Denver on March 7th, bringing communities of people together through a series of self-reflections and high energy days of wellness.

BCXP, Lifestyle & SportsJohn VeraMarch 31, 2020WW, Oprah

AIG

AIG

AIG needed help showcasing their first-ever title sponsorship of the 2019 Women’s British Open, so we created a campaign that highlights the sheer strength that AIG brings to the table by being an ally to their clients and to women on—and off—the course.

Lifestyle & Sports, FinanceJohn VeraAugust 29, 2019AIG, Sports, Lifestyle

Secret

Secret

Secret had a new tagline—All Strength, No Sweat—and needed help showing the world they owned it while making a cultural impact at the same time.

Fashion & Beauty, Lifestyle & SportsXavier LiMarch 4, 2019Integrated

Chromat

Chromat

As a swimwear start-up with a bold vision of inclusive beauty, but little money, Chromat motivated us to confront the clichés of beauty with an uncompromising new set of “Pool Rules.”

Fashion & Beauty, Lifestyle & SportsXavier LiMarch 2, 2019Integrated, LLShe

WW

Rebranding Weight Watchers as “WW,” with a new café concept at New York’s new home of sports and entertainment, The Barclays Center in downtown Brooklyn.

Lifestyle & SportsXavier LiFebruary 20, 2019BCXP

WPP Health & Wellness

WPP Health & Wellness

Building momentum for WPP’s consolidation of healthcare agencies, through a provocative and thought-leading brand platform.

Lifestyle & SportsXavier LiFebruary 20, 2019Branding

ThinkWell

ThinkWell

On a semiannual basis, we curate content from leading thinkers at WPP—ideas that provide snapshots of the challenges and opportunities we face in the constantly evolving world of marketing communications.

Lifestyle & SportsXavier LiFebruary 18, 2019Branding

Kali

Kali

Everyone talks about wellness but for some reason, it’s not part of the conversation surrounding periods. We changed this with Kali’s new “Bring Wellness Full Cycle” campaign.

Lifestyle & SportsXavier LiFebruary 14, 2019Integrated, LLShe