The toy brand L.O.L Surprise! turned to Berlin Cameron to create their first ever campaign targeting parents, with the goal of showing how their creative line of dolls helps spark imagination and inspiration in children.
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New and expecting mothers often feel a lot of pressure, internally and culturally, to focus all of their energy on their baby, neglecting or even feeling guilty when they attend to their own needs. To rebrand, we decided to tap into the cultural stigma and play off of that tension to create a new brand identity centered on a new core message: self-care isn’t selfish.
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Society Nine founder, Lynn Le found that the only available boxing gear for women was male gear, just “shrinked and pinked,” so she created a line specifically made for women’s bodies. When the brand wanted help launching their newest product—the Eos High Top—a crossover shoe—we wanted to come up with a campaign as bold as the product.
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As a swimwear start-up with a bold vision of inclusive beauty, but little money, Chromat motivated us to confront the clichés of beauty with an uncompromising new set of “Pool Rules.”
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At a cultural moment of inflection in the empowerment of women, we showed how building the next generation of young female leaders isn’t just a ‘women’s issue’, it’s a human’s issue because we all benefit when girls rise and lead.
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Tapping into the power and influence of female leadership to create a contemporary launch platform for Hulu’s new show, The First.
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Underclub, a women’s luxury intimate wear subscription service, wanted to get noticed in the market, so we flipped traditional intimate-wear communications to make them about self-care and wellness instead.
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Turning the passion project of a disillusioned management consultant into a luxury fashion brand for the modern corporate woman.
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Everyone talks about wellness but for some reason, it’s not part of the conversation surrounding periods. We changed this with Kali’s new “Bring Wellness Full Cycle” campaign.
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