Wild Turkey: Now You Know
Sometimes, to appreciate a brand (or bourbon in this case) you just need to know it better. This led us to the foundation of the “Now You Know” campaign—help consumers better understand Wild Turkey so they can better connect with the high-proof bourbon. The digitally-led creative draws on the credibility and knowledge of three real bartenders who share their genuine points of view on the brand’s intentionally bold taste, high quality and conviction to their craft. Launched in Bourbon Heritage Month 2020, the informative yet enticing campaign is as genuine as the bourbon itself, and this time, leaves no room for misconceptions.