All the work — Berlin Cameron

Impractical Jokers

When Impractical Jokers and TruTV wanted to recreate the success of their Staten Island Homecoming Exhibit at Comic-Con San Diego, we wanted to find a way to put the Joker’s unique stamp on it.

Media, BCXPJohn VeraAugust 31, 2019

AIG

AIG needed help showcasing their first-ever title sponsorship of the 2019 Women’s British Open, so we created a campaign that highlights the sheer strength that AIG brings to the table by being an ally to their clients and to women on—and off—the course.

Lifestyle & Sports, FinanceJohn VeraAugust 29, 2019AIG, Sports, Lifestyle

Secret

Secret had a new tagline—All Strength, No Sweat—and needed help showing the world they owned it while making a cultural impact at the same time.

Fashion & Beauty, Lifestyle & SportsXavier LiMarch 4, 2019Integrated

Lexus

Reframing luxury from object to experience and from “horsepower” to the power to amaze.

AutoXavier LiMarch 3, 2019Branding

Chromat

As a swimwear start-up with a bold vision of inclusive beauty, but little money, Chromat motivated us to confront the clichés of beauty with an uncompromising new set of “Pool Rules.”

Fashion & Beauty, Lifestyle & SportsXavier LiMarch 2, 2019Integrated, LLShe

Discovery Channel

Raising awareness for Discovery Channel’s 30th Anniversary of Shark Week and doing our bit to protect shark habitats.

MediaXavier LiFebruary 28, 2019BCXP

Girl Up

At a cultural moment of inflection in the empowerment of women, we showed how building the next generation of young female leaders isn’t just a ‘women’s issue’, it’s a human’s issue because we all benefit when girls rise and lead.

Non-profitXavier LiFebruary 27, 2019Integrated, LLShe

National Kidney Foundation

Kidney Disease affects 30 million Americans and yet, is one of the most neglected conditions. So we helped National Kidney Foundation spread awareness.

Non-profitXavier LiFebruary 26, 2019Integrated

Capital One

Please contact us for more information.

FinanceXavier LiFebruary 26, 2019Integrated, BCXP

National Geographic Channel

Mashing up 90s tech culture with today’s digital spirit to promote the National Geographic Channel’s Valley of the Boom.

Technology, MediaXavier LiFebruary 25, 2019BCXP

VitaminWater

VitaminWater was a runaway, but niche success. With big ambitions, our idea was to change its image from “health drink” to an alternative to “big soda.” To do that, we challenged people not to just try something different but to be different and celebrate it.

BeverageXavier LiFebruary 24, 2019Integrated

Hulu

Tapping into the power and influence of female leadership to create a contemporary launch platform for Hulu’s new show, The First.

Technology, MediaXavier LiFebruary 23, 2019BCXP, LLShe

Jaunt

Jaunt developed a really cool technology platform somewhere between AR and VR. Our idea? Make it a whole new platform: Transformative Reality (TR).

TechnologyXavier LiFebruary 22, 2019Branding

WW

Rebranding Weight Watchers as “WW,” with a new café concept at New York’s new home of sports and entertainment, The Barclays Center in downtown Brooklyn.

Lifestyle & SportsXavier LiFebruary 20, 2019BCXP

Pledgecamp

Blockchain brings the much-needed values of trust and accountability to crowdfunding. We positioned Pledgecamp to be first to build a brand backed by the power of blockchain.

TechnologyXavier LiFebruary 20, 2019Branding

WPP Health & Wellness

Building momentum for WPP’s consolidation of healthcare agencies, through a provocative and thought-leading brand platform.

Lifestyle & SportsXavier LiFebruary 20, 2019Branding

Gilt

Taking Gilt from a cultish New York City luxury retailer to a national brand based on the concept that shopping is a competitive sport.

Fashion & BeautyXavier LiFebruary 18, 2019Integrated

ThinkWell

On a semiannual basis, we curate content from leading thinkers at WPP—ideas that provide snapshots of the challenges and opportunities we face in the constantly evolving world of marketing communications.

Lifestyle & SportsXavier LiFebruary 18, 2019Branding