Jaunt
Jaunt is an AR platform, but their challenge wasn’t to excite customers or engage them with new technology. It was to build a brand that would entice content producers to want to partner with Jaunt to help take their content to a level of immersion they’d never before experienced. We realized that Jaunt didn’t simply need a new tagline or logo—they needed a brand platform that communicated what they’re really doing: creating “Transformative Reality.” From there, we not only created a logo, tagline and suite of assets, but also gave them a way to engage clients with the promise of trying something completely new.
inspiration
the Refraction
Typography
COLOR Palette
Visual elements
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