Jaunt

 
 

Jaunt is an AR platform, but their challenge wasn’t to excite customers or engage them with new technology. It was to build a brand that would entice content producers to want to partner with Jaunt to help take their content to a level of immersion they’d never before experienced. We realized that Jaunt didn’t simply need a new tagline or logo—they needed a brand platform that communicated what they’re really doing: creating “Transformative Reality.” From there, we not only created a logo, tagline and suite of assets, but also gave them a way to engage clients with the promise of trying something completely new.

 
 

inspiration

the Refraction

 
 
 
 
 

Typography

 
 
 

COLOR Palette

 
 
 

Visual elements

 
visual language.png
 
 

Web Design

Jaunt_v4.001.jpeg
 
 

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