Underclub

In a fast-track world, faced with the endless demands of modern life, today’s woman often forgets who deserves the most attention—herself. So when female-led startup Underclub had the idea of a women’s luxury intimate wear subscription and wanted to get noticed in the market, we developed a brand strategy that put women front and center and we made picking intimate wear all about loving and paying attention to oneself. Once women were clued in to Underclub, it was impossible for them to not pay attention.

Logotype & Monogram

Typography

Color Palette

Customized pattern

Iconography

Photography

OOH

Online Presence

Brandbook

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