Posts tagged Branding
Mommy Matters

New and expecting mothers often feel a lot of pressure, internally and culturally, to focus all of their energy on their baby, neglecting or even feeling guilty when they attend to their own needs. To rebrand, we decided to tap into the cultural stigma and play off of that tension to create a new brand identity centered on a new core message: self-care isn’t selfish.

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Underclub

Underclub, a women’s luxury intimate wear subscription service, wanted to get noticed in the market, so we flipped traditional intimate-wear communications to make them about self-care and wellness instead.

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