Mommy Matters

New and expecting mothers often feel a lot of pressure, internally and culturally, to focus all of their energy on their baby, neglecting or even feeling guilty when they attend to their own needs. But Mommy Matters, a female and mom-founded startup, focuses on creating innovative self-care products for new and expecting mothers. So, to rebrand Mommy Matters, we decided to tap into the cultural stigma and play off of that tension to create a new brand identity centered on a new core message: self-care isn’t selfish.

We created a new logo, tagline, and a comprehensive brand identity to bring this message to the forefront, weaving that story throughout all of their communications, to position Mommy Matters as not only as a source for self-care products, but an advocate for the moms who use them.

LOGO

COLOR PALETTE

TYPOGRAPHY

PACKAGING

ONLINE PRESENCE