Our job was to give Thinkwell a voice in the healthcare industry and to demonstrate the depth of talent such a group now represented. Our solution was to create a provocative thought-leadership platform we branded “Thinkwell.” Thinkwell became a semiannual publication with unique themes relevant to the healthcare advertising industry. Each year, we develop a theme and ask industry leaders and visionaries to write about it. We then edit, design and create this collection of articles as a book. With each launch, we also develop a companion social campaign to spread the word even further, extending the reach and the conversation about the challenges and opportunities that we face in the constantly evolving world of marketing communications.

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Vol. 1

Vol. 2

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