Belvedere
When “luxury culture” becomes the norm, it’s time to overthrow the order. So when Belvedere, the first luxury vodka in the US, was replaced by Grey Goose on the tables of celebrities and the hedge fund set, we repositioned the brand by collaborating with the creative downtown class to produce works of genuine originality and incomparable experiences, driving a new brand culture as “Luxury reborn.” Our collaborations included the successful launch of “Belvedere 1X,” in collaboration with famed Parisian graffiti artist André, and a multichannel campaign and experiences to launch Macerated, in partnership with musician Estelle and luxury accessory designer Jonathan Kelsey. Ultimately, Belvedere regained its position as the choice of the discerning downtown class. No doubt the hedge fund set will soon catch on.
Case STudy
OOH
Related
Secret had a new tagline—All Strength, No Sweat—and needed help showing the world they owned it while making a cultural impact at the same time.
As a swimwear start-up with a bold vision of inclusive beauty, but little money, Chromat motivated us to confront the clichés of beauty with an uncompromising new set of “Pool Rules.”
Kidney Disease affects 30 million Americans and yet, is one of the most neglected conditions. So we helped National Kidney Foundation spread awareness.
Please contact us for more information.
VitaminWater was a runaway, but niche success. With big ambitions, our idea was to change its image from “health drink” to an alternative to “big soda.” To do that, we challenged people not to just try something different but to be different and celebrate it.
Taking Gilt from a cultish New York City luxury retailer to a national brand based on the concept that shopping is a competitive sport.
Transforming Comcast from the “Cable guy” to a credible and booming B2B and enterprise player.
Everyone talks about wellness but for some reason, it’s not part of the conversation surrounding periods. We changed this with Kali’s new “Bring Wellness Full Cycle” campaign.
Capitalizing on Hennessy’s tension between its European aristocratic heritage and its urban US energy with a new category and aspirational identity: the drink of “the urbane.”
Light beer marketing had become so marked by its boorish and heavy-handed humor, it was the perfect time for a disruption with the entry of a “luxury light” personality.