Comcast

In the early 2000s, Comcast was one of the goliaths of the cable industry, but that was just the beginning of their ambition. Determined to compete in the rapidly growing B-to-B market for internet services and telecommunications, Comcast asked us to convince business owners and IT professionals that they were more than just the "Cable Guy." We created a new brand known as "Comcast Business Class" and then—based on the unique advantage of speed due to their leadership in fiber optics—we created a new kind of business for them that we called "Fast Business." Fast Business was about how Comcast's advantage of speed and agility, facilitated by their fiber optics, could enable a new era of David slaying the Goliaths of big business. In short order, Comcast Business Class grew from nothing to a $2-billion-a-year business.

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