Secret was undergoing an evolution and wanted to make a cultural impact with a new tagline—All Strength, No Sweat. They were also slowly but surely claiming their space in the market as a brand that supported women and promoted girls finding—and sharing their strength with the world. To help them on this journey, we partnered with the US Women’s National Soccer Team’s superstar Alex Morgan and former pro player Abby Wambach to create spots the girls’ strength and potential come through loud and clear and to share advice, and encouragement with the next generation.