Secret had a new tagline—All Strength, No Sweat—and needed help showing the world they owned it while making a cultural impact at the same time.
Read MoreAs a swimwear start-up with a bold vision of inclusive beauty, but little money, Chromat motivated us to confront the clichés of beauty with an uncompromising new set of “Pool Rules.”
Read MoreKidney Disease affects 30 million Americans and yet, is one of the most neglected conditions. So we helped National Kidney Foundation spread awareness.
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Read MoreVitaminWater was a runaway, but niche success. With big ambitions, our idea was to change its image from “health drink” to an alternative to “big soda.” To do that, we challenged people not to just try something different but to be different and celebrate it.
Read MoreTaking Gilt from a cultish New York City luxury retailer to a national brand based on the concept that shopping is a competitive sport.
Read MoreTransforming Comcast from the “Cable guy” to a credible and booming B2B and enterprise player.
Read MoreEveryone talks about wellness but for some reason, it’s not part of the conversation surrounding periods. We changed this with Kali’s new “Bring Wellness Full Cycle” campaign.
Read MoreCapitalizing on Hennessy’s tension between its European aristocratic heritage and its urban US energy with a new category and aspirational identity: the drink of “the urbane.”
Read MoreLight beer marketing had become so marked by its boorish and heavy-handed humor, it was the perfect time for a disruption with the entry of a “luxury light” personality.
Read MoreWhen luxury becomes generic, trust the artists and the provocateurs to reimagine its meaning.
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