Hydrafacial Glowvolution Tour

#GLOWVOLUTION: A TRAVELING BEAUTY HEALTH EXPERIENCE

Hydrafacial is known for their signature thirty minute, three-step process. To build on this experience and raise brand awareness, we developed the concept and design for the Hydrafacial #Glowvolution tour. 

Elements of the design included the interior and exterior of the truck, instagrammable moments on the exterior of the footprint including the glam cam, Instagram walls, lounge area, reception and merchandise store. We provided design and creative consultation for every aspect of the tour. 

The campaign launched on June 4, 2021 and traveled throughout the United States through the rest of the summer into the fall. Tour stops included: Miami, Atlanta, Austin, New Orleans, Washington DC, Detroit, Chicago, San Francisco, San Diego, and Phoenix.