New and expecting mothers often feel a lot of pressure, internally and culturally, to focus all of their energy on their baby, neglecting or even feeling guilty when they attend to their own needs. To rebrand, we decided to tap into the cultural stigma and play off of that tension to create a new brand identity centered on a new core message: self-care isn’t selfish.
On a semiannual basis, we curate content from leading thinkers at WPP—ideas that provide snapshots of the challenges and opportunities we face in the constantly evolving world of marketing communications.
At a cultural moment of inflection in the empowerment of women, we showed how building the next generation of young female leaders isn’t just a women’s issue, it’s a human’s issue because we all benefit when girls rise and lead.
Jaunt developed a really cool technology platform somewhere between AR and VR. Our idea? Make it a whole new platform: Transformative Reality (TR).
Blockchain brings the much-needed values of trust and accountability to crowdfunding. We positioned Pledgecamp to be first to build a brand backed by the power of blockchain.
Building momentum for WPP’s consolidation of healthcare agencies, through a provocative and thought-leading brand platform.
Underclub, a women’s luxury intimate wear subscription service, wanted to get noticed in the market, so we flipped traditional intimate-wear communications to make them about self-care and wellness instead.
Turning the passion project of a disillusioned management consultant into a luxury fashion brand for the modern corporate woman.
