Last March, I launched #Connect4Women, an initiative designed to build and strengthen female networks across industries.
Read More“The issues i face on a daily and weekly basis are very isolating”
Read MoreWith many clients postponing campaigns, agencies are spending their time creating projects that utilize their skills to help those affected by COVID-19.
Read MoreTrust in government is low, but the jury is still out on how millennials view brands right now.
Read MoreIn recent years, brands have hijacked the occasion, latching onto it as a marketing opportunity as they look to capitalize on the feel-good, girl-power spirit that the day evokes.
Read MoreBerlin Cameron created a small business communications hotline – #TakingCareOfSmallBusinesses.
Read MoreThe pitch competition focuses on women entrepreneurs who value community.
Read MoreShops show off home offices through MTV 'Cribs'-style tours, plus lots of online happy hours and meditation classes.
Read MoreHere's what works for them. What works for you?
Read More'Fearlessness is a state that I'll never reach, but I'm going to continue to use my fears as fuel.'
Read MoreWomen want brands to think beyond International Women's Day, not just look at it as a way to drive sales.
Companies use data and storytelling for authenticity.
Read MoreHappy Women's History Month and International Women's Day!
Read MoreSunday, March 8, is the 45th annual International Women’s Day. The United Nations formalized its observance in 1975. The day is intended to honor women’s achievements worldwide and to recall past protest movements that pushed for women’s working rights and universal suffrage.
Read MoreWho runs the world? Working Moms. Or at least that’s what we think. Each year, She Runs It honors women who have achieved out-of-this-world business results while also serving as strong role models or mentors at work, at home and within their communities.
Read MoreThe Kansas City Chiefs may have stolen the game on Sunday night, but these ads were winners in their own right.
Read More"We're still not seeing enough advertising that addresses women directly."
Read MoreNew Berlin Cameron, Perksy reveals insights a few days before the big game.
Read MoreDespite making up 47% of The Big Game's audience, there is little question that female characters have been underrepresented in Super Bowl ads.
Read MoreSuper Bowl is around the corner -- a time when brands of all sizes are looking to make a splash. How can marketers turn heads by leveraging the big game without spending a ton of money?
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