The best Super Bowl commercials of 2020

Google tugged at heartstrings with a “beautiful, simple [and] very well-told” story of an elderly man using the little-known Google Assistant feature to help him remember his late wife, Loretta.

The ad also helps to make technology seem more approachable.

“At a time when many Americans are suspicious of technology, this commercial helps to humanize it and give it a heart,” said Jennifer DaSilva, president at Berlin Cameron.

Finally, its simplicity made it something anyone with a heart can connect with.