Only 1 in 3 people say Super Bowl ads accurately portray women

While the majority of people (59 percent) believe Super Bowl ads have become less sexist in recent years, only 33 percent say big game ads accurately portray women, according to a new gen-pop study. 

The online survey, conducted by Berlin Cameron and Perksy, includes insights from 1,000 people (50 percent male, 50 percent female) ages 13 to 75.

More than half of women (53 percent) in the study think the number of female brand advertising in the Super Bowl should increase, compared to only 34 percent of men. Additionally, 63 percent of men agree that there are more men represented in Super Bowl ads, versus 74 percent of women.

Another insight from the study is that women don’t feel Super Bowl ads are targeted to them, with 22 percent saying the commercials aren’t relevant to them, compared to 14 percent of men.