Top Ad Leaders on How to Stay Creative While Working From Home

 
 


”As the president of an advertising agency whose passion is working with female founders, I know firsthand that connections and especially connections between women are essential. During this time when we need to physically distance ourselves, we should use it as an opportunity to connect in more creative ways, especially as small businesses are being more impacted.

With this in mind, I've created an initiative, "Connect4Women," to help women connect in a positive, productive and powerful manner. It's a premise I first tested last year—I was able to connect over 550 women, building a tight-knit network to make us all stronger. This year, in light of the uncertain and unsettling times, especially for startups and female-owned businesses, I hope to evolve and grow the group so we can become even more powerful together. Thus far, I have 60 women who have joined me, and together we can make an impact by making digital connections through this tough time.”