Working parents want brands during the COVID-19 pandemic to help them with everyday tasks like keeping their kids productive or connecting with other employed parents, according to a new study from Berlin Cameron, Luminary and Kantar.
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Campaign US Female Frontier 2020 honorees came together for an afternoon of celebration on Wednesday March 4.
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Campari whiskey brand Wild Turkey has selected Berlin Cameron as its U.S. agency of record, following a review.
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Berlin Cameron’s “Reframing Motherhood,” event gave moms a chance to unmask their perfect workplace identity and reveal their true selves in front of an audience of likeminded women.
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In its first year as the title sponsor of the Women’s British Open, global insurance company AIG has launched an integrated creative campaign, ‘The Power of Allies’ that recognizes the power and impact of allies, both to the women on the golf course and as an insurance partner.
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In recent research done as a collaboration between Berlin Cameron and The Female Quotient, only 31 percent of men, before having kids, felt parenthood would help them be a better leader.
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The best leaders today are caregivers, and yet we’re losing our best leaders to caregiving.
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New research from Berlin Cameron, Kantar, and The Female Quotient shows that 75 percent of mothers think having kids has made them better leaders.
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Ever heard about the “Pink Tax?” It’s when products that are marketed to women cost more than similar products marketed to men.
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