What marketers can do to help combat the 'Pink Tax'

Ever heard about the “Pink Tax?” It’s when products that are marketed to women cost more than similar products marketed to men. The Pink Tax has come under heavy scrutiny in modern times, and women are no longer tolerating it in silence. Our President, Jennifer DaSilva talks about what brands and marketers can do to help take down the Pink Tax and make the market equal and friendly for women.