AIG positions itself as an ‘ally’ for golfers as sponsor of Women’s British Open

In its first year as the title sponsor of the Women’s British Open, global insurance company AIG has launched an integrated creative campaign, ‘The Power of Allies’ that recognizes the power and impact of allies, both to the women on the golf course and as an insurance partner.

The campaign, created by Berlin Cameron, shines a spotlight on advancing women worldwide and provide sustainable opportunities for future generations. ‘The Power of Allies’ features four commercials that will air globally on broadcast, showcasing the power of allies in business, sport and in life.