Secret had a new tagline—All Strength, No Sweat—and needed help showing the world they owned it while making a cultural impact at the same time.
Underclub, a women’s luxury intimate wear subscription service, wanted to get noticed in the market, so we flipped traditional intimate-wear communications to make them about self-care and wellness instead.
As a swimwear start-up with a bold vision of inclusive beauty, but little money, Chromat motivated us to confront the clichés of beauty with an uncompromising new set of “Pool Rules.”
At a cultural moment of inflection in the empowerment of women, we showed how building the next generation of young female leaders isn’t just a ‘women’s issue’, it’s a human’s issue because we all benefit when girls rise and lead.
Everyone talks about wellness but for some reason, it’s not part of the conversation surrounding periods. We changed this with Kali’s new “Bring Wellness Full Cycle” campaign.