Hulu’s show, The First, presents a cast of powerful forward-thinking women in its futuristic plot. To put this front and center, we created a multiday event series called “Women First” at Samsung’s experiential technology space, Samsung 837. The series featured industry trailblazers, showcasing and celebrating powerful women and their career journeys while tapping into the cultural movement surrounding women. #TheFirstonHulu generated over five million impressions uniting women from around the world behind the idea, “If you can see her, you can be her.”


The First Premiere Event at Samsung 837