Crowdfunding, a popular way for a new generation to raise money in support of their dreams had a problm: it lacked accountability. Pledgecamp had the solution to this problem—blockchain. To help get their message out, we identified a bulls-eye target audience for the brand—“The Smart Crowd,” a hybrid of tech-savvy consumers who understood the benefits of blockchain and an investor class that was keen to get ahead of the curve. Next we designed a logo, created the tagline “Dreams Secured,” wrote the core outline of their white paper, built their website and created a social platform. We also made a brand video and other assets that became the core of their investor and press strategy. Launched in the last few months, Pledgecamp has attracted notable investors and features a great platform to help take crowdfunding to a new level.