WPP Health & Wellness
WPP decided to bring its various healthcare agencies together under an umbrella brand called WPP Health & Wellness. Our job was to help give that brand a voice in the healthcare industry and to demonstrate the depth of talent such a group now represented. Our solution was to create a provocative thought leadership platform we branded Thinkwell. Thinkwell became a semiannual publication with unique themes relevant to the healthcare advertising industry. Each year, we tap into the minds of industry leaders and visionaries, to concept, write, edit, design and ultimately create this collection of articles. With each launch, we also develop a companion social campaign to spread the word even further and extending the reach of the conversation about the challenges and opportunities that we face in the constantly evolving world of marketing communications.
Din Round PRo