who are we
We’re Berlin Cameron, a full service, boutique creative agency. For over twenty years, we’ve mastered the art of finding the sweet spot where brands and culture connect. And as part of the WPP network, we combine global resources with start-up speed. With three unique divisions within our company, we always have what your brand needs to make its mark.
SOME OF OUR CLIENTS
Featured work
Once inspired by artists and poets, the standards of beauty are now defined by "likes", "followers," and "filters". So NYX, a professional beauty brand built on inclusive ideas about beauty, went to the one place where everyone is accepted and anything is possible: The Metaverse.
GORJS invites 3D artists and creators to the DAO where it will enable the artists to bring their avatar creations to market and, through the governance of decentralized principles, empower artists to shape the future direction of the DAO with their vote and ideas.
Aerospike sought Berlin Cameron's help to create a first-ever brand campaign to drive awareness and a deeper understanding of their unparalleled platform.
This year, for Wild Turkey’s annual ‘giving back’ initiative in the US, we helped the brand celebrate and give back to others who, despite challenging times over the past year, followed their instincts — channeling the uncompromising spirit of Wild Turkey and Wild Turkey’s Jimmy Russell, the longest-tenured, active Master Distiller in the global spirits industry.
in the news
Loneliness is following people, particularly women, into the workplace: A 2023 study from TheLi.st, an organization focused on connecting women and nonbinary people in business, in partnership with BSG and Berlin Cameron, found that 53% of women have felt lonely at work in the last month
Forbes covered Berlin Cameron, Benenson Strategy Group, and TheLi.St’s recent study around the pervasive issue of loneliness, particularly among those attempting to achieve success in the workplace.
When Steph Curry became the best three-point shooter in the history of the NBA, Berlin Cameron decided to mark the event by launching an NFT sneaker. All 2,974 virtual tokens were sold in a matter of minutes, and now – even as the NFT industry reels during the ongoing “crypto winter” – the agency is planning on extending the campaign. Here’s a behind-the-scenes look at the project’s success.
Let’s shape the metaverse into a place where brands provide utility and value, rather than worrying about the trading value of a jpeg.
Beekman 1802, an LGBTQ+ owned skincare company that offers goat milk skincare products, is using social media influencers and Google ads on YouTube to promote products. Our strategist, Paige Raiczyk, shared her thoughts on how their video strategy relates and resonates with their customers.
Everyone is tired right now. Like, really tired. Anxiety and stress levels are skyrocketing due to disruptions wrought by the pandemic, and the World Health Organization has even entered burnout into its classification of diseases.
As bandwidth limitations crumble, the metaverse is becoming accessible to huge numbers of people. But utility remains a major question mark. It will be largely up to brands to determine what the metaverse is going to look like — and how people will interact with it. Here’s why brands should start viewing the metaverse as an opportunity for limitless innovation.
In recent months, marketers have seemed to be more and more bullish on the metaverse.
The Super Bowl held viewer interest throughout--which is a good thing for advertisers who paid up to $7 million for a :30 time slot.
Stephen Curry of the Golden State Warriors made history last Tuesday evening when he sunk his 2974th 3-pointer. The lifetime 3-point record is now his, and to celebrate, Under Armour is “Changing the Game for Good” with a limited edition charitable NFT drop. That’s where Gala Games comes in.