Under Armour tasked us to celebrate the moment that Stephen Curry changed the basketball game for good with his 3 point world record, we decided to change the metaverse for good with the first ever metaverse wearable.
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As part of Ford’s launch of their new electric Mustang Mach E, our team created the #ShowSomeMuscle challenge asking women to share the many ways that they are strong and nominating their friends to do the same.
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In order to bring awareness to this SHE-cession with the goal of turning it into a SHE-covery, we partnered with No7 and VMLYR to empower women in creating the Unstoppable Together movement.
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New and expecting mothers often feel a lot of pressure, internally and culturally, to focus all of their energy on their baby, neglecting or even feeling guilty when they attend to their own needs. To rebrand, we decided to tap into the cultural stigma and play off of that tension to create a new brand identity centered on a new core message: self-care isn’t selfish.
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With bars and restaurants closed, Wild Turkey had to create innovative virtual ways for audiences to engage with the brand. While production has been challenging due to the shutdown, we produced live sessions and a full calendar of video and static content to give everyone “Bold Nights In” throughout the pandemic.
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Society Nine founder, Lynn Le found that the only available boxing gear for women was male gear, just “shrinked and pinked,” so she created a line specifically made for women’s bodies. When the brand wanted help launching their newest product—the Eos High Top—a crossover shoe—we wanted to come up with a campaign as bold as the product.
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Everyone needs deodorant but not everyone wants to use artificial scents. To answer this need, Secret created a new line of premium products–Secret with Essential Oils which we helped launch with a concept called “women who work it.”
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Bios is a transformative biological lighting company that brings the natural brilliance of the outdoors inside. Developed by NASA scientists, this innovative company harnesses light for where it’s most needed—human health, plant growth and beyond.
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When the one and only Oprah wanted to head out on a national nine-city tour with Weight Watchers, Berlin Cameron helped make it happen. Oprah’s 2020 Vision Tour: Your Life in Focus, kicked off in Ft. Lauderdale on January 4th and wrapped in Denver on March 7th, bringing communities of people together through a series of self-reflections and high energy days of wellness.
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AIG needed help showcasing their first-ever title sponsorship of the 2019 Women’s British Open, so we created a campaign that highlights the sheer strength that AIG brings to the table by being an ally to their clients and to women on—and off—the course.
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Secret had a new tagline—All Strength, No Sweat—and needed help showing the world they owned it while making a cultural impact at the same time.
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As a swimwear start-up with a bold vision of inclusive beauty, but little money, Chromat motivated us to confront the clichés of beauty with an uncompromising new set of “Pool Rules.”
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Rebranding Weight Watchers as “WW,” with a new café concept at New York’s new home of sports and entertainment, The Barclays Center in downtown Brooklyn.
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Building momentum for WPP’s consolidation of healthcare agencies, through a provocative and thought-leading brand platform.
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On a semiannual basis, we curate content from leading thinkers at WPP—ideas that provide snapshots of the challenges and opportunities we face in the constantly evolving world of marketing communications.
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Everyone talks about wellness but for some reason, it’s not part of the conversation surrounding periods. We changed this with Kali’s new “Bring Wellness Full Cycle” campaign.
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