Our job was to give Thinkwell a voice in the healthcare industry and to demonstrate the depth of talent such a group now represented. Our solution was to create a provocative thought-leadership platform we branded “Thinkwell.” Thinkwell became a semiannual publication with unique themes relevant to the healthcare advertising industry. Each year, we develop a theme and ask industry leaders and visionaries to write about it. We then edit, design and create this collection of articles as a book. With each launch, we also develop a companion social campaign to spread the word even further, extending the reach and the conversation about the challenges and opportunities that we face in the constantly evolving world of marketing communications.
Secret had a new tagline—All Strength, No Sweat—and needed help showing the world they owned it while making a cultural impact at the same time.
As a swimwear start-up with a bold vision of inclusive beauty, but little money, Chromat motivated us to confront the clichés of beauty with an uncompromising new set of “Pool Rules.”
VitaminWater was a runaway, but niche success. With big ambitions, our idea was to change its image from “health drink” to an alternative to “big soda.” To do that, we challenged people not to just try something different but to be different and celebrate it.
Everyone talks about wellness but for some reason, it’s not part of the conversation surrounding periods. We changed this with Kali’s new “Bring Wellness Full Cycle” campaign.