When Steph Curry became the best three-point shooter in the history of the NBA, Berlin Cameron decided to mark the event by launching an NFT sneaker. All 2,974 virtual tokens were sold in a matter of minutes, and now – even as the NFT industry reels during the ongoing “crypto winter” – the agency is planning on extending the campaign. Here’s a behind-the-scenes look at the project’s success.
Read MoreLet’s shape the metaverse into a place where brands provide utility and value, rather than worrying about the trading value of a jpeg.
Read MoreBeekman 1802, an LGBTQ+ owned skincare company that offers goat milk skincare products, is using social media influencers and Google ads on YouTube to promote products. Our strategist, Paige Raiczyk, shared her thoughts on how their video strategy relates and resonates with their customers.
Read MoreEveryone is tired right now. Like, really tired. Anxiety and stress levels are skyrocketing due to disruptions wrought by the pandemic, and the World Health Organization has even entered burnout into its classification of diseases.
Read MoreAs bandwidth limitations crumble, the metaverse is becoming accessible to huge numbers of people. But utility remains a major question mark. It will be largely up to brands to determine what the metaverse is going to look like — and how people will interact with it. Here’s why brands should start viewing the metaverse as an opportunity for limitless innovation.
Read MoreIn recent months, marketers have seemed to be more and more bullish on the metaverse.
Read MoreThe Super Bowl held viewer interest throughout--which is a good thing for advertisers who paid up to $7 million for a :30 time slot.
Read MoreStephen Curry of the Golden State Warriors made history last Tuesday evening when he sunk his 2974th 3-pointer. The lifetime 3-point record is now his, and to celebrate, Under Armour is “Changing the Game for Good” with a limited edition charitable NFT drop. That’s where Gala Games comes in.
Read MoreThe world’s first cross-platform metaverse sneaker with true in-game functionality.
Read MoreA new study has shown the inherent advantage male parents have during remote work. 41% of mothers stated that they had taken on more responsibilities at home.
Read MoreNo7 won the ‘Most effective use of influencer marketing’ at The Drum Awards for PR 2021 with its ‘Unstoppable Together’ campaign. Here, the team behind the winning entry reveal the secrets of this successful project.
Read MoreBerlin Cameron recently partnered with Kantar, The Female Quotient, and Romper to poll 1,000 male and female caretakers to find out whether they find themselves diving into more activism, after the last 15 months of political, social, and world health unrest.
Read MoreIn honor of Women’s History Month, Campaign US is checking in with women across the industry, from all career levels, on how they’ve navigated the past year personally and professionally.
Read MoreOn Cheddar, Jennifer DaSilva, president of Berlin Cameron, discusses initiatives for supporting women who have been disproportionately impacted by the pandemic-era recession.
Read More'Unstoppable Together' focuses on women losing ground in the workplace due to Covid-19
Read MoreThe statistics around job losses for women during the COVID-19 pandemic are staggering: It’s been estimated that four times as many women than men have lost their jobs.
Read MoreWhile Americans are sick of talking about the pandemic and hearing about the pandemic, they aren’t sick of new technologies that have emerged and gained popularity during the pandemic, according to new research from Berlin Cameron and Perksy.
Read MoreHighlights from a turbulent 12 months, and what's next
Read MoreFemale business owners are viewing COVID-19 as an opportunity to help them improve their companies, according to new research conducted by Instapanel, LLShe by agency Berlin Cameron, Luminary and Ellevate Network.
Read MoreWorking parents want brands during the COVID-19 pandemic to help them with everyday tasks like keeping their kids productive or connecting with other employed parents.
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