Berlin Cameron X AIG Launch “Meet the Moment”
Today, Berlin Cameron and AIG are launching their “Meet the Moment” advertising campaign in support of the 2025 AIG Women’s Open, which is being held at the #1 Golf Club in Wales, Royal Porthcawl. In AIG’s seventh year as the title sponsor of the AIG Women’s Open, the goal was to produce a multi-platform advertising campaign that builds on the momentum of AIG’s Investor Day and impressive business turnaround, highlights AIG’s refreshed Purpose and Values, and continues to amplify their “Forward We Go” ethos.
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12 creative campaigns to know about today
AIG and agency Berlin Cameron launched the “Meet the Moment” campaign to spotlight the 2025 AIG Women’s Open, taking place at Royal Porthcawl in Wales. The multi-platform campaign reflects AIG’s revitalized purpose, celebrates its seventh year as title sponsor, and underscores its commitment to women’s sports through elevated player experiences and increased prize funds.
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As US adults feel more isolated, employers can step in to help
Loneliness is following people, particularly women, into the workplace: A 2023 study from TheLi.st, an organization focused on connecting women and nonbinary people in business, in partnership with BSG and Berlin Cameron, found that 53% of women have felt lonely at work in the last month
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Is Self-Care Preventing Us From Solving The Loneliness Epidemic?
Forbes covered Berlin Cameron, Benenson Strategy Group, and TheLi.St’s recent study around the pervasive issue of loneliness, particularly among those attempting to achieve success in the workplace.
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Inside Berlin Cameron’s successful Steph Curry NFT drop: ‘You have to be welcomed in’
When Steph Curry became the best three-point shooter in the history of the NBA, Berlin Cameron decided to mark the event by launching an NFT sneaker. All 2,974 virtual tokens were sold in a matter of minutes, and now – even as the NFT industry reels during the ongoing “crypto winter” – the agency is planning on extending the campaign. Here’s a behind-the-scenes look at the project’s success.
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NFTs are worthless — and that’s great for brands
Let’s shape the metaverse into a place where brands provide utility and value, rather than worrying about the trading value of a jpeg.
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How LGBTQ+ owned skincare company Beekman 1802 is using Google ads to promote products
Beekman 1802, an LGBTQ+ owned skincare company that offers goat milk skincare products, is using social media influencers and Google ads on YouTube to promote products. Our strategist, Paige Raiczyk, shared her thoughts on how their video strategy relates and resonates with their customers.
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Moms Are Beyond Tired — They’re Facing an ‘Exhaustion Gap’
Everyone is tired right now. Like, really tired. Anxiety and stress levels are skyrocketing due to disruptions wrought by the pandemic, and the World Health Organization has even entered burnout into its classification of diseases.
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The metaverse is about pushing boundaries, not recreating reality
As bandwidth limitations crumble, the metaverse is becoming accessible to huge numbers of people. But utility remains a major question mark. It will be largely up to brands to determine what the metaverse is going to look like — and how people will interact with it. Here’s why brands should start viewing the metaverse as an opportunity for limitless innovation.
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Marketing Briefing: Marketers are going all in on metaverse marketing, but is it premature?
In recent months, marketers have seemed to be more and more bullish on the metaverse.
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Monday Morning Quarterbacking: Creatives Assess Super Bowl Commercials
The Super Bowl held viewer interest throughout--which is a good thing for advertisers who paid up to $7 million for a :30 time slot.
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Genesis Curry Flow NFTs
Stephen Curry of the Golden State Warriors made history last Tuesday evening when he sunk his 2974th 3-pointer. The lifetime 3-point record is now his, and to celebrate, Under Armour is “Changing the Game for Good” with a limited edition charitable NFT drop. That’s where Gala Games comes in.
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Under Armour Drops Sneaker NFT in Honor of Steph Curry's NBA 3-Point Record
The world’s first cross-platform metaverse sneaker with true in-game functionality.
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Damning home working report finds fathers are progressing at the expense of mothers
A new study has shown the inherent advantage male parents have during remote work. 41% of mothers stated that they had taken on more responsibilities at home.
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The making of No7 ‘Unstoppable Together’, the most effective use of influencer marketing
No7 won the ‘Most effective use of influencer marketing’ at The Drum Awards for PR 2021 with its ‘Unstoppable Together’ campaign. Here, the team behind the winning entry reveal the secrets of this successful project.
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New Study Shows Parents and Caretakers Are More Involved Than Ever and Mental Health is Their Top Priority
Berlin Cameron recently partnered with Kantar, The Female Quotient, and Romper to poll 1,000 male and female caretakers to find out whether they find themselves diving into more activism, after the last 15 months of political, social, and world health unrest.
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WHM Spotlight: Berlin Cameron President Jennifer DaSilva
In honor of Women’s History Month, Campaign US is checking in with women across the industry, from all career levels, on how they’ve navigated the past year personally and professionally.
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Connect4Women Initiative Aims to Help Fight 'She-Cession'
On Cheddar, Jennifer DaSilva, president of Berlin Cameron, discusses initiatives for supporting women who have been disproportionately impacted by the pandemic-era recession.
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No7 Targets the ‘Shecession’ in First Purpose-Driven Campaign in the U.S.
'Unstoppable Together' focuses on women losing ground in the workplace due to Covid-19
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10 Career Coaches Offer Advice for Navigating Today’s Evolving Workforce
The statistics around job losses for women during the COVID-19 pandemic are staggering: It’s been estimated that four times as many women than men have lost their jobs.
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