12 creative campaigns to know about today

Among today’s creative highlights, Ogilvy Canada created a sweet OOH campaign for TD Bank; a Dunkin’ spot gets caught up in the American Eagle/Sydney Sweeney hoopla; and Subway preps a “Happy Gilmore 2” pop-up in L.A.

AIG

The finance and insurance brand and agency Berlin Cameron launched the “Meet the Moment” campaign to spotlight the 2025 AIG Women’s Open, taking place at Royal Porthcawl in Wales. The multi-platform campaign reflects AIG’s revitalized purpose, celebrates its seventh year as title sponsor, and underscores its commitment to women’s sports through elevated player experiences and increased prize funds. Featuring AIG global ambassador Georgia Hall, the creative honors the resilience, precision and passion of elite female golfers—mirroring AIG’s own message of rising to challenges and shaping the future with confidence. Mollie Mills of Somesuch directed the spot below.