The making of No7 ‘Unstoppable Together’, the most effective use of influencer marketing

The challenge

No7 has an 85-year history of supporting women, as the brand has pioneered changing views of women in society. Due to the COVID-19 pandemic, four times more women left the workforce than men, resulting in an unprecedented She-cession. Studies have shown that one in five women turn to their female friends and colleagues as their preferred support systems.

Because of the disproportionate impact that the She-cession had on 40+ women within the No7 target, they wanted to take action to help these women overcome their challenges so they could get back into the workforce. No7 decided to take a negative situation and turn it into a positive action to support women as they navigated responsibilities during the pandemic at work and at home.

The strategy

When the She-cession hit, it was vital for No7 to join the conversation and provide tangible resources to women by leading the Unstoppable Together movement, hosting the first ever Unstoppable Together Job Summit and providing small group coaching sessions throughout Women’s History Month.

The campaign

To kick off the campaign, No7 released a female-produced film that captures the feeling and magnitude of the She-cession’s impact by not only presenting facts and figures, but through vivid visual representations of women’s stories and inspirational examples of how women keep rising. Overall, the film serves as a call-to-action for how people can learn more about the She-cession, support each other in these unprecedented times, and get access to helpful No7 resources that will assist in the recovery. The film was shared across social by influencers like Padma Lakshmi, Kate Walsh, Maria Shriver, Tamron Hall, and Niecy Nash to extend the reach.