Secret had a new tagline—All Strength, No Sweat—and needed help showing the world they owned it while making a cultural impact at the same time.
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Reframing luxury from object to experience and from “horsepower” to the power to amaze.
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As a swimwear start-up with a bold vision of inclusive beauty, but little money, Chromat motivated us to confront the clichés of beauty with an uncompromising new set of “Pool Rules.”
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Raising awareness for Discovery Channel’s 30th Anniversary of Shark Week and doing our bit to protect shark habitats.
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At a cultural moment of inflection in the empowerment of women, we showed how building the next generation of young female leaders isn’t just a ‘women’s issue’, it’s a human’s issue because we all benefit when girls rise and lead.
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Kidney Disease affects 30 million Americans and yet, is one of the most neglected conditions. So we helped National Kidney Foundation spread awareness.
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Mashing up 90s tech culture with today’s digital spirit to promote the National Geographic Channel’s Valley of the Boom.
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VitaminWater was a runaway, but niche success. With big ambitions, our idea was to change its image from “health drink” to an alternative to “big soda.” To do that, we challenged people not to just try something different but to be different and celebrate it.
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Tapping into the power and influence of female leadership to create a contemporary launch platform for Hulu’s new show, The First.
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Jaunt developed a really cool technology platform somewhere between AR and VR. Our idea? Make it a whole new platform: Transformative Reality (TR).
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Rebranding Weight Watchers as “WW,” with a new café concept at New York’s new home of sports and entertainment, The Barclays Center in downtown Brooklyn.
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Blockchain brings the much-needed values of trust and accountability to crowdfunding. We positioned Pledgecamp to be first to build a brand backed by the power of blockchain.
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Building momentum for WPP’s consolidation of healthcare agencies, through a provocative and thought-leading brand platform.
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Taking Gilt from a cultish New York City luxury retailer to a national brand based on the concept that shopping is a competitive sport.
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On a semiannual basis, we curate content from leading thinkers at WPP—ideas that provide snapshots of the challenges and opportunities we face in the constantly evolving world of marketing communications.
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Transforming Comcast from the “Cable guy” to a credible and booming B2B and enterprise player.
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Taking Impractical Jokers to the next level, making people go crazy for mashed potatoes served out of a potato-shaped truck.
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Underclub, a women’s luxury intimate wear subscription service, wanted to get noticed in the market, so we flipped traditional intimate-wear communications to make them about self-care and wellness instead.
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Turning the passion project of a disillusioned management consultant into a luxury fashion brand for the modern corporate woman.
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