Let’s shape the metaverse into a place where brands provide utility and value, rather than worrying about the trading value of a jpeg.
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Two-thirds of women report feeling burnt out in the past week, according to a study from Berlin Cameron and Kantar for International Women’s Day.
“The smaller female-founded brands are the ones to be brave in this way, to be about everyone in their advertising, and be a brand that’s made for all,” Jennifer DaSilva, president of the creative agency Berlin Cameron, told Adweek.
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In honor of Mother’s Day, Berlin Cameron president Jennifer DaSilva sat down this week to chat about what it was really like giving birth during a pandemic, how remote work has been a lifeline, and how companies can better support mothers.
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Ikea, Procter & Gamble and Walgreens Boots Alliance are among marketers highlighting a sensitive issue.
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"This shoe is part of your daily armor that transitions from the street, to the ring, and back."
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Nearly six in 10 Americans (57%) say they will be more likely to choose Amazon for leisure items, such as clothing and electronics, post COVID-19, according to new research from agency Berlin Cameron and market research firm Perksy.
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To say that American life has changed drastically in the past couple of weeks is a gross understatement.
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Despite making up 47% of The Big Game's audience, there is little question that female characters have been underrepresented in Super Bowl ads.
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This year, the U.S. Women’s Soccer Team ruled on the pitch—but struggled in their fight for equal pay.
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Berlin Cameron’s “Reframing Motherhood,” event gave moms a chance to unmask their perfect workplace identity and reveal their true selves in front of an audience of likeminded women.
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