"The 20 Strongest Brand Ideas of 2019" - AdAge

This year, the U.S. Women’s Soccer Team ruled on the pitch—but struggled in their fight for equal pay. Procter & Gamble strongly came out to support their cause. P&G’s Secret, an official team sponsor, ran a full-page ad in the New York Times out of DeVries Global and Berlin Cameron urging the U.S. soccer federation to be “on the right side of history,” and made a major donation to the World Cup-winning players to help make up for the wage gap with male counterparts. Later in the year, it bought 9,000 tickets to National Women’s Soccer League games