Society Nine, Berlin Cameron reveal women's boxing shoe named after Greek Goddess

Women’s boxing lifestyle brand Society Nine knows how important physical fitness is in boosting endorphins and improving mental health, which is why the company is introducing Eos, a new shoe to allow their fierce female consumers to fit exercise into their daily routines – both in and out of the ring 

The campaign, created by Berlin Cameron, features Farinaz Lari, a world-class athlete and the first Iranian person to win the World Kickboxing Championship.

In addition to revealing the new shoe – named after Eos, the Greek goddess of the dawn – the campaign highlights how boxing and exercise can help people handle their own internal stresses and struggles, know matter how big or small.

"Mental health is a topic that’s super relevant both to myself and Berlin Cameron. As someone who suffers from anxiety, and in light of the extensive research we’ve done to better understand how mental health is taking a toll on women, we really wanted to create space for conversations about this often taboo topic," said Jamie Silverman, creative director at Berlin Cameron.