Society Nine founder, Lynn Le found that the only available boxing gear for women was male gear, just “shrinked and pinked,” so she created a line specifically made for women’s bodies. When the brand wanted help launching their newest product—the Eos High Top—a crossover shoe—we wanted to come up with a campaign as bold as the product.
Read MoreSecret had a new tagline—All Strength, No Sweat—and needed help showing the world they owned it while making a cultural impact at the same time.
Read MoreAs a swimwear start-up with a bold vision of inclusive beauty, but little money, Chromat motivated us to confront the clichés of beauty with an uncompromising new set of “Pool Rules.”
Read MoreRebranding Weight Watchers as “WW,” with a new café concept at New York’s new home of sports and entertainment, The Barclays Center in downtown Brooklyn.
Read MoreBuilding momentum for WPP’s consolidation of healthcare agencies, through a provocative and thought-leading brand platform.
Read MoreEveryone talks about wellness but for some reason, it’s not part of the conversation surrounding periods. We changed this with Kali’s new “Bring Wellness Full Cycle” campaign.
Read MoreOn a semiannual basis, we curate content from leading thinkers at WPP—ideas that provide snapshots of the challenges and opportunities we face in the constantly evolving world of marketing communications.
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